Why Sweater? Why Now?

Written by
The Sweater Team
Published on
January 25, 2023

The last decade has seen a rise of retail investors keen on taking investment power into their own hands. Every year, more technology and resources allow investors (like you!) to make well-informed decisions for where their money goes and how it grows.

But the most lucrative long-term investment strategy—venture capital—is still out of reach for the majority of investors, until now.

When Sweater CEO and co-founder, Jesse Randall, originally set out to create a traditional VC fund and take advantage of pre-IPO investment opportunities, he hit a wall with the accreditation requirement. Why is this still necessary?

They say it’s to protect investors from the high risks involved with venture capital. Ok, sure, but we’re not all apes, throwing our hard-earned money around willy nilly—the accreditation requirement is dated, and if anything, we take more consideration of the risks and deserve access to VC.

Enter Sweater

—co-founders Jesse, Chad Lewkowski, and Matthew Klein’s solution to democratize venture capital with a VC fund for everyone.

Just like investing in a traditional VC fund, investing in Sweater is risky and returns are not guaranteed. However, sweater’s investment objective is to outperform the market, as most VC funds typically do every year. At the end of the day, all investing is risky, and even with the higher risks associated with investing in pre-IPO startups, the high-potential returns are worth it.

Venture capital returns can range from from less than the original investment all the way up to 8x-10x the original investment—in some rare cases, even higher. So with Sweater, there is a serious opportunity for retail investors currently locked out of VC. *See full disclosure for more information.

Opening up opportunity

The 2012 JOBS Act cracked the door for venture capital investing by ushering in equity crowdfunding platforms like StartEngine and WeFunder, and early data has seen ROIs over 14.4%. However, crowdfunding platforms can’t pool investor money into large funds, and investors are limited to just the companies listed on these platforms. When it comes to the private market, the big opportunities that you really want to invest in stick with VC funds, which unfortunately aren’t on crowdfunding platforms and only the wealthy can invest into.

Sweater opens that kind of opportunity to all investors, accredited or not.

We pool your money into a professionally managed fund and invest into private, venture-backed companies on your behalf. With Sweater, you can invest early in the highest potential companies in the world, lowering risk and boosting returns. We’ve assembled a team of industry experts and analysts to manage your investment and ensure high long-term yields.

Now’s the time

With retail investors and individual traders accounting for 25% of the stock market in 2020, we’re making our presence known.

And now is the time to carry that momentum into investment opportunities never before available. With Sweater, venture capital is no longer a club for the uber wealthy—it’s our time to put a stake in the companies we want to (and know will) change the world.

Join the waitlist for more information and to stay up to date on all things Sweater. Be the first to know when you can join us in the venture capital revolution.

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Start Shaping the Future

Access the world's most exclusive asset class with the Sweater app. Download Sweater and take your seat at the new VC table where you can invest in groundbreaking startups shaping the future.
Disclosure: Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund’s website at www.sweaterventures.com/cashmerefund. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results.