Portfolio Companies
End-of-life software experience providing alternative after-life products.
Stage
Seed
Industry
Funeral services
Status
Operating in Colorado, Utah, and Arizona
Socials

Peace of mind for themselves and their loved ones.

Summary

After.com is an end-of-life software experience focused on providing alternative after-life products and services such as cremation. Time sensitive end-of-life arrangements are coordinated seamlessly through the technology, servicing both bereaved families seeking immediate care of a lost loved one and for individuals pre-planning their own final arrangements.

Background
  • When someone passes away, family members and hospice currently have to deal with an opaque, expensive, and frustrating funeral experience. Surviving family members have to call funeral homes one-by-one and deal with negotiation and unwanted sales offerings in a time of grief. Adding to the frustration, less than 25% of funeral homes list their pricing on their websites. Once the funeral home assumes care of the decedent, communication with the family is often broken and slow.
  • After.com saves their customers on average $2,600 with transparent pricing in a fast and simple online offering. Currently, After provides both at-need services and pre-need services. At-need is provided at the time of death and includes assuming care of the decedent, performing the cremation, and delivering the remains to loved ones. Pre-need service is an insurance product that individuals buy to cover the cost of their at-need service in the future.
  • The After.com end-of-life platform not only removes friction from the cremation and planning process, but in the future will offer other products and services addressing the many problems that arise after a death occurs.
Why Sweater Invested
  • Every one of Sweater’s members has or will experience the end-of-life care process for a loved one. It is often unnecessarily frustrating during such a sensitive time of grief. The end-of-life industry has not advanced into the world of software, leaving the $27B traditional funeral home industry behind. Consumers want a simple, inexpensive, transparent experience so that they can have peace of mind for themselves and their loved ones.
  • After.com has successfully provided care for hundreds of families across Arizona, Colorado, and Utah over the last 18 months. They have clearly demonstrated their operational expertise to provide a superior service to their customers for a vastly lower cost. This investment will allow them to aggressively pursue their national expansion strategy. Additionally, new features and experiences will continue to be built into the digital end-of-life experience.
Other Active Investors

Matchstick Ventures, Rise of the Rest, TEN13

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