GO is a tech-enabled car subscription company offering the cheapest, fastest, and easiest alternative to car ownership. GO vehicles cost 20-30% less per month compared to traditional leasing or a car loan, all without a down payment. GO customers can get approved and order a new car in less than 5 minutes, without ever having to haggle with a car salesperson. GO then delivers the car to the driver’s home, with warrantee work, routine maintenance, registration, and roadside assistance covered in the monthly subscription.

• GO’s value to consumers is obvious and compelling: At GO, they see a large number of customers saying “buying or leasing a car has always sucked - this solution is amazing.” GO vehicles cost 20-30% less per month than what you can get elsewhere, with none of the headaches of working with a dealer. GO’s advantage over traditional channels comes from lower overhead, no sales commissions, and sourcing vehicles directly from OEM fleet sales.
• Cars are the second largest consumer category behind housing: New car finance in the US represents a nearly $600B annual market. We believe GO’s pricing is well-positioned for consumers wanting an affordable car option in the event of a downturn. As the market recovers, their convenient and painless process has also shown they can compete well with traditional new car options when demand is high.
• Founder’s experience has unlocked the acquisition model: Michael’s previous experience lies in building his own advertising agency. This expertise has enabled GO to effectively compete with traditional dealerships on customer acquisition and build a perfect track to date of finding new drivers before new vehicles come online.

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