Portfolio Companies
Hikerkind is a premium women's outdoor lifestyle brand and hiking community.
Highlights

$15.9B

Market opportunity in outdoor apparel

200%

Growth in YoY sales

Summary

Hikerkind has created a line of hiking clothing, made of high quality and reliable gear, that actually fits a women’s figure. Hikerkind's apparel is available in more modern, neutral colors, leaving outdated, feminine colors a thing of the past.

Background

“Shrink and pink” is a common phrase used to describe how most outdoor retailers haven’t put any research & development towards producing outdoor gear that appropriately fits a women’s body. To date, these retailers have shrunk the size of male-fitted items and added more feminine colors. Hikerkind set out to address this issue by creating a women's outdoor apparel line with sizing based on an accurate representation of women's bodies and more modern, neutral colors.

Why Sweater Invested
  • Team of Industry Experts: Hikerkind's founders bring decades of experience in the fashion and retail. Co-founder and CEO, Allison Levy, was formerly Assistant Stylist to prestigious fashion editors and designers, including Anastasia Barbieri, Benjamin Bruno, Beth Fenton, Bill Mullen, and worked on campaigns for BVLGARI, Chloe, Dior Fragrance, Estee Lauder, Gucci, H&M, Levi's, Loewe, Maybelline. Meanwhile her Co-founder and CMO, Chelsea Rizzo, was a creative agent and producer working with major brands such as Gucci, Chloe, Rothy’s, Calvin Klein, Jimmy Choo, Dior, Vogue, and Adidas.
  • Community-driven Acquisition: Similar to Sweater's community-based approach, Hikerkind has leaned into their hiking community and following to drive down customer acquisition cost while increasing average order value. Hikerkind has a highly engaged and loyal community of women who are passionate about the outdoors resulting in buzzworthy press from media moguls such as Vogue, Outside, The Cut, Forbes, Thrillist, and Conde Nast Traveler.
Other Active Investors

Exclusive Sweater Perk:

copycheckmark bullet point
Winner of Sweater's FounderMade Barnburner pitch competition
Maintained $3 CAC with viral, community-driven acquisition strategy
Disclosure: Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund’s website at www.sweaterventures.com/cashmerefund. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results.