Portfolio Companies
Low-carb, plant protein bars packed with brain nutrients.


Launched in 2018, IQBAR is a “brain + body” nutrition company. Their primary product line centers on low-carb, plant protein bars packed with brain nutrients (like the Lion’s Mane adaptogen). IQBAR also recently expanded into hydration with its IQMIX stick pack line, and ultimately plans on releasing a coffee mix called IQJOE. With bars, hydration mixes, and coffee they cover three major needs throughout your day!


Will Nitze first developed a fascination with the brain while studying Psychology and Neuroscience at Harvard. He began his career in software before stumbling across a book called Grain Brain, which inspired him to start a “brain food” called IQBAR! Initial sales came flooding in via a Kickstarter, and sales growth from that point on never stopped! IQBAR’s revenue will double YOY and is now well diversified across Amazon, their website, and brick-and-mortar wholesale.

Why Sweater Invested
  • Capital Efficiency: Will has demonstrated considerable tenacity and strategy in building the company, starting with an unprecedented focus on capital efficiency. The company makes $4 for every $1 of dilutive-capital brought in and with just a team of 6, has hit 8-digits worth of sales this year. This is nearly unheard of for a company this early within the consumer products space.
  • Product Portfolio: IQBAR’s product portfolio has been created from cohesive products that address a variety of utilities that customers can consume for different occasions throughout the day. In developing portfolio cohesion, IQBAR’s products must satisfy a stringent quality and market checklist before production.
  • Distribution Channels: IQBAR realized that Amazon was an important channel to gain share in a competitive space and wanted to avoid threats of substitution and leave “money on the table” while most other DTC companies focused on owned-eCom. These companies are now being forced to diversify into Amazon due to lagging traditional DTC metrics. Due to IQBAR’s already strong presence on Amazon, the company is in a good position to grow its shares outside of Amazon to brick-and-mortar.

Other Active Investors

CircleUp Growth Partners, Spiral Sun Ventures

Exclusive Sweater Perk:

Order IQBAR products at *50% OFF* using the code:
copycheckmark bullet point
Disclosure: Investors should carefully consider the investment objectives, risks, charges, and expenses of the Fund before investing. The prospectus contains this and other information about the Fund and can be obtained by calling 1-888-577-7987 or by visiting the Fund’s website at www.sweaterventures.com/cashmerefund. Please read the prospectus carefully before investing. All investments involve risks, and past performance is no guarantee of future results.